Design, development, and everything in between
Creating a website requires multiple disciplines. Good websites are the result of clear organization, appropriate design, necessary technology, and constant focus on the user. It’s a careful balancing act to manage all of this within the client’s budget and still create the website they dream of.
Website Planning
Even the smallest of websites require planning of some sort. Content must be organized in such a way that users can easily find what they want, or they get frustrated and look elsewhere. This not only involves the placement of sections and pages within, but also how those sections and pages are labeled.
Usually your site’s planning can be resolved with a simple numbered outline. Larger sites sometimes benefit from diagrams that more carefully demonstrate a site’s organization, and even interaction, in relation to the user.
Interface design
Visual design goes far beyond cosmetic application of color, type, and imagery. Good interface design supports your content and guides users throughout your site while never getting in the way. Our philosophy has led us to create simple, clear designs that are individual to each project. That means no templates—every website interface is designed from scratch to match your needs and your budget.
Programming
We not only believe in beautiful design, but also beautiful code. All programming required for each project is normally handled entirely by Addison Hall Design. This means that whether you need database-driven content management or forms to collect customer data, we can provide the necessary functionality without having to outsource to a third party. The development side of your website is just as important to us as the interface.
What we use
In addition to standards-compliant XHTML and CSS, we typically provide custom programming with PHP and MySQL. However, our online business system allows us to incorporate nearly any functionality most websites require quickly and easily without any custom code to build or maintain. We simply include the features you need such as e-commerce, email marketing, or customer management and tailor them to your needs.
E-commerce
Selling goods online is typically not a simple (or inexpensive) process, and the tools are normally complicated and difficult to use. We’re pleased to say that we’ve finally discovered a much better system that behaves more like an online business than a website.
Main Features of E-commerce
- Sell real products or e-Products
- Give individualized discounts to any customer for any catalog
- Integrated customer database that grows as customers buy or interact with your online shop
- Inventory Control
- Cross and upsell features
- Multi-currency support
- Sell Gift Vouchers
- SEO integration into Google, Yahoo and Windows Live
- Sophisticated ready-to-go reporting, no need to add any code to your web pages
- Integrates with several payment gateways, even PayPal
- Limitless customizability
Email marketing
Staying in touch with your customers or clients can be a useful component to your online business. Email marketing allows you to do things like introduce new products and announce press releases, but more importantly it invites users back to your website. We can help you design custom templates that match the look of your site for use in your own marketing campaigns or newsletters.
Main Features of Email Marketing
- One-off and loyalty based campaigns
- For the first time go beyond open rates and bounces reporting and see what actions customer take
- Integrated customer database that grows as customers subscribe or interact with your website
- Use the Customer Report Generator to dice and slice your customer database for better targeting and results
- Systems to increase email deliverability and reducing spam
Online business hosting
Addison Hall Design offers a special type of hosting specifically for online businesses that provides all of the features necessary to run your business. The monthly cost is listed below, but make sure to ask about the discount for paying by the year!
| Plan: | Small | Medium | Large |
|---|---|---|---|
| Users: | 1 | 5 | 10 |
| Email Addresses: | 10 | 20 | 50 |
| Disk Limit: | 500MB | 1GB | 2GB |
| Bandwidth / Month: | 100GB | 100GB | 100GB |
| Price / Month: | $39 | $59 | $79 |
Got questions?
How long will it take to complete my website?
It certainly depends on the size of your website, but it normally takes a couple of months from start to finish.
How much does a website cost?
Estimating the cost of a website is sort of like figuring how much it costs to build a house. Square footage, materials, appliances and such all affect cost. In the same way, the number of pages and required features make every website an individual project. I can tell you that most of my work resides within the $2,000 to $5,000 range, but it’s always best to discuss your project with me so I can provide an accurate estimate.
Will you help me maintain my website?
Definitely. I’m proud to build relationships with all of my clients. Maintenance and updates are priced on an hourly basis and most tweaks and changes take 30 minutes to an hour. However, I’m always happy to provide an estimate for larger updates.