Massimo Vignelli dies at 83

Massimo Vignelli dies at 83

There have always been a select few designers that really appeal to me, and they have almost always been those of a more classical, conservative nature. Of those, Massimo Vignelli was often criticized for producing the same style of work over and over again for all of his clients. However, given his long and successful career, one has to admit that he must have been doing something right. I see his work as a constant seeking of perfection—he did what he did, and he did it really well.

Mr. Vignelli passed away yesterday at 83. The design world will surely miss him.


New website: Voices of the Vigil

We’re very proud to announce the launch of Voices of the Vigil: Documenting the Soviet Jewry Movement. The Jewish Historical Society of Greater Washington D.C. (JHSGW) has gathered together a massive amount of content based on their physical exhibition to be used on the site, and we’ve managed to integrate almost all of it. We worked with the JHSGW staff to:

  • recreate the exhibit narrative online,
  • build a gallery of all the exhibit images (and then some) and cross-references to the exhibit, 
  • create educational materials for teachers and students,
  • and a whole lot more!
Voices of the Vigil homepage

Visit the site to learn more about the Soviet Jewry movement.


Questions about website design? Bring ’em on!

So you may be someone who has never hired a web designer/developer and you’re curious about the process. Or you may have worked with someone to create a site and you felt clueless the entire time—all you know is that it cost a lot of money and took a long time to complete. Either way, you have questions, and I’d like to take a stab at answering them.

The truth is I need topics for blog articles. I can come up with a long list of things I would love to ramble on about, but I’d rather know what interests you. What would you really like to know about regarding website design and development? Ask anything! There are no wrong questions (let’s hope I don’t provide any wrong answers either), so fire away. Here’s how:

Simply choose your social network and reply/comment with a question:

Once I have some questions and/or topics, I’ll post back to each of these (Google+, Facebook, and Twitter) when I’ve written a response. Stay tuned and thanks!



Rockin’ in the web world. Or not.

Check memo that reads “Addison Rocks!”

I received this check from a client last week and it totally made my day. After all, this is why I do what I do (in addition to providing for my family)—I want to use my God-given abilities to help people, make them happy, and get paid for it. And it would be great to get feedback like this from everyone I work with, but to be honest… sometimes I get the opposite.

One truth that has consistently revealed itself to me is that people generally have no idea what to expect when they seek out a website designer/developer. They don’t know how much a website will cost, how long it will take to complete, or even if they will technically “own” the site once it’s finished. So when someone hires Addison Hall Design, they look to us to clear up all of these unknowns, and normally I’m able to do that fairly well. However, there are times when I assume too much (I know, when you assume you make an… well, you know the rest) and my client still feels in the dark. Why? Most of the time I think it’s because we get in a rush—the client may have a really tight deadline that we’re trying to meet, or it may be that our plate is a little too full and we’re simply trying to juggle too many balls. Either way, it’s still my job to keep the client out of the dark and make them comfortable. If I don’t, things can get out of hand for both me and the client, and I hate to admit it, but it has happened before.

So, to everyone I’ve ever worked with, it’s not your fault if you felt confused or lost, or even a little taken advantage of. Nope, it’s not your fault—it’s mine. My job is not only to design and build you a fabulous website, it’s also my job to take the lead and guide the project. It’s my job to make sure you’re informed throughout the process and happy with the results. It’s my job to make sure you know what you’re spending your money on and you don’t regret spending it. Because when all is said and done, I want you to love your website and say, “Man, Addison rocks!”


E-commerce website work

I would have to say that out of every type of website we work on, e-commerce would be the most challenging. Selling products online can be much more of an investment than many may realize, so that puts even more pressure on us to design and build a pleasant experience for our clients’ customers. Our job is to remove as many barriers as we can so that all of the focus is on the product, not using the site. We ultimately want our clients to profit from their investment!

That being said, I thought I'd share a few of our e-commerce projects, and give our clients a little shout-out.

Heartwood Birdhouses

Heartwood Birdhouses

Heartwood Birdhouses lies in the small town of Star, Mississippi. These good folks not only design these miniature feats of architecture, but they also hand-manufacture each one. And in addition to bat- and ladybug-houses, they have recently starting making bee-keeping equipment.

Franklin Eyewear

Franklin Eyewear

Franklin Eyewear has been providing wholesale reading and sun glasses since 1985, and they started with only four basic frame styles. Well, things have changed since then and they now offer many more styles and products. I must admit that the Ben Franklin theme was a lot of fun to design around.

Quick Quakes

Quick Quakes

Quick Quakes provided us a unique challenge in that their products can be customized—customers can select their preferred flavorings and nutritional additions for their order. The guys at Quick Quakes have created special protein shake mixes that both taste good and contain quality ingredients, plus there are specialized formulas for certain needs (workout, stress release, etc.).